Poor marketing, that’s what I do. I volunteered to start a church marketing team to get the word out about the amazing work God is doing through Messiah Lutheran Church (you can also *like* us on Facebook, thank you, Jason Vana!), but I’m learning I don’t know much about marketing. One fact remains: I cannot grasp the idea of a “target audience.”
I read tips to improve my blog, and many tips I have applied over the last few months, and grown my traffic and comments, but I still possess no clear picture of my target audience.
Last night, I sat in a meeting in which we discussed who the target audience would be for the health fair we are planning. My ideas are probably too inclusive — I say it’s anyone who needs health services and education. Too broad. That will never do.
Marketing literature, even and especially church marketing literature, would say that we should decide who we are targeting with our green-and-blue logo design, signage, ministry events, mailings and more. I can’t. Do we target 20-30-somethings? Young families? Sure, but how about older singles? grandparents? kids? teens? college students? middle-agers? retirees? drug addicts? alcoholics? welfare recipients? the terminally ill? prisoners? and here’s the one most likely to shock you… child molesters?
Did Jesus come for all, or just for a target audience? He did identify 12 core members first, but they weren’t the most savory crowd, were they?
My blog has no target audience. I write about things I know and I write as the Spirit lays a subject on my heart. I don’t write for 30-somethings, I don’t write for the Church, I don’t write for the un-churched, I don’t write for unbelievers, I don’t write for my family, I don’t write to exercise judgment on others… I write because I am called to write and if my “target audience” is too broad, blame Jesus.
For there is no distinction: for all have sinned and fall short of the glory of God, and are justified by his grace as a gift, through the redemption that is in Christ Jesus – Romans 3:22-24
Jesus’ demographic was any who needed salvation and grace. His marketing plan would not pass muster with investors, now, would it? I’m glad that my church family is growing by young people and old people, by families and singles, by churched and previously unchurched, by people like me and people completely different from me. I think that represents the readers of this blog, too. I’ll gladly follow his successfully “unsuccessful” mode for spreading the word, without a target audience.
What company do you feel has the best marketing campaign? Why?
Describe yourself, please, your “demographic of one.”